With so many consumers concerned about how food is grown, many farm marketers find themselves in the unexpected role of educator. As the public comes onto their farms to enjoy an afternoon of u pick family time or sipping on a cup of cider, farm marketers are fielding questions about how they care for their crops.
That dilemma made us curious. Where, exactly, does the industry stand when it comes to sustainable practices? In this first of two infographics we’re creating, we take a look at how the fruit and vegetable industry is using once aspect of sustainable farming: biocontrols.